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6 Starbucks To Close In Wisconsin

University Avenue Starbucks In Madison To Close

UPDATED: 9:19 am CDT July 19, 2008

Six of the 600 company-owned stores Starbucks plans to close by early next year are in Wisconsin.

The stores are in Appleton, Eau Claire, La Crosse, Madison, Marshfield and Wisconsin Rapids.

The Madison location is at 2825 University Ave., according to a Starbucks press release.

The company announced earlier this month that it would close hundreds of company-owned stores in the U.S. starting in July and continuing through the first half of the next fiscal year. But Starbucks didn't say which locations would be shut down, until now.

"I kind of saw that coming because it's kind of ridiculous when you have stores next door to each other, so yeah, I can understand when you have two stores so close to each other one of them is going to have to close," said George Platt, a Starbucks customer.

"I think they just overindulged the market and now they have to shut some of them down because some are not as profitable as others," said Platt.

The move to close the stores is a turnabout from Starbucks' aggressive expansion plans.

Traffic and profits declined recently at Starbucks as the faltering economy has many consumers re-evaluating discretionary spending.




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