Midwest Family Broadcasting Steps In To Sponsor Elver Park Fireworks
Annual Event Had Been Canceled Last Week
Updated: 5:02 pm CDT June 13, 2007
MADISON, Wis. -- Madison's only Fourth of July fireworks tradition will continue after all.The Elver Park fireworks will go on as schedule, but with a different sponsor. The announcement was made at a news conference on Wednesday afternoon, WISC-TV reported.The annual event had been held for more than 20 years at the West Side park, but last week, the main sponsor, Clear Channel Radio-Madison, said it was pulling the plug on this year's event.Clear Channel took over the program three years ago when financial struggles threatened to end its run.In a surprising turn, however, Clear Channel's main radio competitor in the Madison area -- Midwest Family Broadcasting and its local station WWQM Radio (Q106) -- says they, along with the city's help, will finance this year's display, WISC-TV reported.Thousands of people turn out every year for the fireworks show. The display is visible for the city's southwest side.Stay tuned to WISC-TV and Channel 3000 for continuing coverage.
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