For a departure from a big-box or drugstore skin care shopping experience, step into Qēt Botanicals, located in the heart of downtown Cross Plains. The lovely, spotless shop (which smells fantastic) has a minimalist feel with dark wood floors and sleek white counters and shelving for an attractive, unintimidating shopping experience. Displays are stocked with owner and founder Lisa Brill’s own formulations of all-natural, organic face serums, cleansing oils, masks and exfoliants as well as hair products and natural fragrances.
Brill, a Cross Plains resident, founded the brand in 2013 and opened the storefront in 2015 after perfecting 40 products to sell (they now have 50). Her company is so highly regarded in the natural skin care space that all of Qēt’s products are Environmental Working Group Verified—considered the gold standard for nontoxic and safe skin care products, household cleaners and more. Brill and her staff hand-craft each batch with pure botanical ingredients right in the Cross Plains shop—although she says that Qēt (pronounced "keet") does more business online, shipping products worldwide.
Born out of a desire to clean up her own skin care routine, Brill has been ecstatic to help others with their skin problems, too. “I’ve had customers tell me they’ve never felt as radiant from the inside out as they do now,” she says. “It’s all about people seeing results and feeling better about themselves, and being good to the environment. It’s all good.”
Magical Mask: Qēt’s Honey Cream Mask with Unique Active Mānuka UMF 16+, a lovely pampering skin treatment, recently won a Beauty Shortlist Award, which honors natural beauty brands worldwide. $50
Shayna Mace is a contributor to Madison Magazine. Catch her style segments on WISC-TV’s Live at 4.