Dining and Drink

Behind the label: Karben4's Fantasy Factory IPA

We had to ask co-owner Zak Koga about the design featuring a gun-slinging cat riding a unicorn

Karben4's Fantasy Factory six-pack box is as bold, multifaceted, unique and satisfying as the IPAs it holds. We had to ask co-owner Zak Koga about the design featuring a gun-slinging cat riding a bucking, fire-breathing unicorn in front of a pixelated rainbow:

"The story is that we were just designing and redesigning and redesigning that package and having trouble getting it to say everything we wanted it to say. We stumbled upon the art of Jason Heuser. He had this piece called "Welcome to the Internet," and we said, 'Oh, my God, that's it, that's Fantasy Factory.' We cyber-stalked him and [then] just started talking to him and then we flew out to San Francisco [in late spring 2014]. It was one of those collisions in the universe. We've been a great partnership ever since. He's the artist behind all our labels so far."



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