Best of Madison

Best of the 'Burbs 2015: Clothing boutique

The Purple Goose, Verona
Stop by the Purple Goose and you're likely to leave with a darling summer dress, a casual top or maybe a statement necklace (made by a local artist) to dress up your LBD for a night out. Visit this light-filled Verona home-turned-boutique to find comfortable and affordable women's fashion. "Our pieces are always under the $100 price point," owner Halley Jones says, adding that the merchandise is closer to the $35 price range on average. Jones opened the boutique ten years ago as a kids' clothing store, but shifted the shop's focus just to women's fashion after customer demand. Friendly staff and a relaxed vibe—Bring your kids! Sip a latte while you shop!—make shopping local a lot of fun.
Finalists: Middleton Dress Company, Middleton; Z.Bella Boutique, Middleton


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