MADISON, Wis. -- While the Super Bowl gets all of the attention on Sunday, on Saturday in Madison it was all about the much tastier --and less expensive "Souper Bowl."

Hundreds gathered at Madison West High School to buy soup and decorative bowls with the proceeds going to the University of Wisconsin-Madison campus chapter of Habitat for Humanity.

WISC-TV's Rob Starbuck and Haddie McLean were among the local celebrities on hand to help dish out the soup.

The event raised money for the chapter's 10th house which will be completed in the spring.

Bornlogic Allah and his 5-year-old son will live in the house. Allah said he is thankful for the support he has received from the community.

"It's just beautiful to see everyone from the community come out and support us," said Allah. "Everyone has been very helpful, and everyone has been receptive, so it's just honoring."

In 2009, the event raised $35,000, a number organizers hope to top this year.

For more information on the UW-Madison campus chapter of Habitat for Humanity, go to their Web site.