DODGEVILLE, Wis. -

Lands’ End is celebrating its 50th anniversary with a cornfield maze adjacent to its Dodgeville headquarters, according to a release.

The maze wraps around Lands’ End’s lighthouse logo in a cornfield employees can see every day, officials said.

“Even though we’re a company that conjures up images of sailboats, harbors and waterfronts, we’re proud of our southern Wisconsin roots,” Kelly Ritchie, senior vice president of employee services, said in the release. “We’re known to be creative, so we thought a custom corn maze would be a fun way to celebrate our 50th anniversary.”

Lands’ End’s employees got to try out the maze first, but it opened to the public Saturday, according to the release. All proceeds benefit Dodgeville Youth Athletics programs.

The maze costs $4 for adults and $3 for kids. Here’s the schedule:

  • Sept. 14: 11a.m.-7 p.m.
  • Sept. 21: 11 a.m.-7 p.m.
  • Sept. 28: 11 a.m.-7 p.m.
  • Oct. 5: 11 a.m.-7 p.m.
  • Oct. 12: 9 a.m.-9 p.m. (added events include free games, face painting, concessions and a “Spooky Corn Maze; price is $5 per person)
  • Oct. 19: 11 a.m.-7 p.m.
  • Oct. 26: 11 a.m.-7 p.m. (Halloween event with “Spooky Corn Maze”)