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City Looks To Continue Success With Freakfest 2008

Halloween Party Marred By Riots In Past

Posted: 4:39 pm CDT October 23, 2008

A long and sometimes infamous tradition in Madison, the annual Halloween celebrations along State Street date back to the 1970s.

In the last few years, the city of Madison has transformed the large outdoor party that has sometimes been marred by violence and property damage into "Freakfest," a city-sanctioned event that requires admission and features live music.

The city's involvement with the annual Halloween celebration was prompted by riots on State Street in 2002, 2003, 2004 and the use of pepper spray to disperse of unruly crowds in 2005.

In 2006, the city helped organize the first "Freakfest on State Street," which required revelers to purchase a $5 ticket to enter a fenced-off State Street.

The admission fee was intended to help offset the cost of policing the event and cleanup. The total cost of responding to crowds for all law enforcement agencies was about $580,000 for the Halloween party in 2005. Madison police spent nearly $100,000 more responding to the crowds in 2005 than in 2004.

With attendance topping 35,000 and fewer arrests and damage reported than in previous years, city leaders in 2006 said they met all their goals for the new Freakfest.

The city's new policy of charging admission significantly reduced the size of the crowd at the event, which in previous years had sometimes hovered around 70,000 people in attendance.

In an effort to build on its success, the city brought back Freakfest in 2007 with local promotions company Frank Productions booking musical acts and entertainment. Revelers again had to purchase tickets for admission.

Police and city officials called Freakfest 2007 another success, noting that there was no serious property damage and arrests during the party set a new record low, down 25 percent from 2006.

"I think we really transformed the event in the last couple of years since we started the gating and ticketing last year, which was controversial at the time," said Mayor Dave Cieslewicz in 2007. "People just didn't think it would work. But it worked well (in 2006). It worked even better this year. So, I think we've gone a long way in transforming the event."

Police said most of the tickets handed out during Freakfest are issued for open intoxicants, underage drinking and disorderly conduct.

In 2007, 120 people were in police custody by the end of Freakfest, which was a 64 percent drop from 2005. The total weekend arrests was also down. In just one year, the number dropped 25 percent, from 235 arrests in 2006 to 175 arrests in 2007, officials said.

For Freakfest 2008, the city is again charging admission and the State Street area will be fenced off. Ticket prices increased to $7 in advance and $10 the day of Freakfest. Frank Production is again lining up entertainment and the popular national touring band O.A.R. will headline the event.

"In the last few years, we've transformed Halloween on State Street into a music festival with costumes. My hope is that we can continue to transform this event from what had been a black eye for the city to something we can be truly proud of," Cieslewicz said.

Freakfest 2008 will be held from 7 p.m. on Saturday, Nov. 1, until 1:30 a.m. on Sunday, Nov. 2.

City Leaders Disturbed By 2002 Halloween Riot

Madison's Halloween woes took front and center in 2002 when police used tear gas and pepper spray early to break up a crowd of 65,000 revelers, including some who were looting, throwing bottles, pulling out street signs and smashing windows.

The city's plans and strategies for dealing with the Halloween party get tweaked each year, but the constants have been large crowds and a big tab for the city to police the annual event.

Police said the 2002 riot began when people began fighting with bottles; when police tried to help some injured people, others threw bottles at officers. Others ripped out street signs and bike racks, threw bricks, tipped trash barrels and newspaper vending machines and started a small fire, police said.

Police said young females who were flashing the crowd triggered the 2002 melee by putting drunken men into "frenzy."

"I've worked many Halloween celebrations back when we've had 100,000 people (on State Street)," said Luis Yudice in October 2002 when he was a police captain. "But it has never been to this extent where the people had began to damage and began to hurt others within the crowd -- and where they turned on the officers. This certainly has to be one of the worst."

Madison alderman Mike Verveer, who witnessed the 2002 riots, said it was sickening.

"It was heart-wrenching," he said. "(It was the) same way I felt witnessing the 1996 Mifflin Street Block Party riot. (They were) ripping up traffic signs throwing them at the cops, throwing trash cans at the cops, picking up bicycle racks with bicycles still attached to them and throwing them at the cops."

Glass Ban Passed For 2003 Party

As a result of 2002's riot, the city passed a new ordinance before the 2003 event that banned glass on and around State Street on the Friday and Saturday of Halloween weekend. Police said they feared glass bottles would be used as weapons.

A glass-free zone will be in affect again this year, and partiers will not be able to have glass containers on or around State Street during designated hours.

Despite the city's preparations, violence erupted again at Halloween bash in 2003 and police in riot gear used pepper spray to clear the 500-700 blocks of State Street at about 3 a.m. after revelers started breaking windows, looting various businesses and ripping trees from the ground. Police said the crowd got out of control after a free concert wrapped up and some in the crowd started an impromptu mosh pit.

Police noted that many had come from out of state for the Halloween festivities, and several from the University of Minnesota were arrested. There were reports from some witnesses that a contingency of Gopher fans singing the school's fight song ignited the melee.

"The violence and property damage that occurred at this year's Halloween celebration was unacceptable and those responsible need to be prosecuted," said Cieslewicz in November of 2003. "I am disappointed that an otherwise peaceful and fun event was marred at the end."

The tab for Madison police overtime stemming from the 2003 Halloween riot on State Street was $53,000, nearly $20,000 over budget, WISC-TV reported.

2004 Halloween Bash Gets National Attention

In September of 2004, Sports Illustrated added fuel to the fire by promoting the event and labeling it "anarchy," upsetting city officials who were working hard to turn the event around.

"Mark Oct. 31 on your calendar with an anarchy sign. We'll be in Madison, Wis., for its annual Halloween party, in which up to 100,000 revelers parade on State Street. Warning, this is not standard trick or treating, there have been riots the last two years," read a passage in Sports Illustrated's "On Campus" edition.

"(This is) absolutely the last thing we need. We've been working hard since last year to change the tone of the event -- make it smaller, more homegrown. We don't want a lot of people from out of town looking to party hard and the Sports Illustrated article really flies in the face of that," Cieslewicz said in September of 2004.

The 2004 event saw the addition horses to help control the crowds. About 20 mounted patrols worked State Street on Halloween. It was the first time Madison police officers, Dane County deputies and state troopers trained together for Halloween, and most had never worked with mounted patrols.

The University Inn, one flashpoint in 2003, also voluntarily shut down, and the owner turned it over for police to use, instead of students.

Despite new strategic planning, for the third year in a row the party grew violent and pepper spray was used.

Police in riot gear again used pepper spray to clear Halloween revelers from downtown Madison after some in the crowd started a fire. Police in 2004 said that people started throwing objects, taunting officers, lighting small fires and starting fights.

After 2004's melee, the mayor encouraged Halloween to be shut down in 2005. Although as some have pointed out, actually cancelling or banning the event would be difficult to carry out with tens of thousands of people descending on Madison.

"I have had enough of placing our police officers and firefighters in danger," Cieslewicz said in November of 2004. "I have had enough of the black eye these disturbances give to the reputation of our city. I want to send a very clear message to everyone who came to Madison to cause trouble this weekend: Stay away next year."

In 2004, the city alone spent more than $255,000 in an attempt to control the Halloween crowds. Police arrested 519 over the 2004 Halloween weekend, mostly for disorderly conduct, underage drinking and open intoxicants. Police said the fines totaled about $125,000.

In October 2005, the University of Wisconsin-Madison instituted a new rule banning any guest in the dorms on Friday or Saturday night of Halloween weekend. The rule was meant to discourage out-of-town troublemakers.

Police statistics over the past three years showed, by and large, that out-of-town guests are the ones who set fires on the street and smashed windows, WISC-TV reported.

Authorities said the crowd at the 2005 event was generally peaceful, but police still used pepper spray to disperse a belligerent mob that refused to leave State Street between 2 a.m. and 3 a.m. Sunday.

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