College recruiters say they still pick up the phone, but their first contacts with prospective students these days are likely to be through social media and email.
The Milwaukee Journal Sentinel reported that colleges and universities participating in the Milwaukee National College Fair on Sunday were using bar code scanners to collect email and regular mail addresses for prospective students.
Students obtained bar codes by signing up for the event.
Admissions counselors at University of Wisconsin-Madison said they scanned about 300 prospective students' barcodes in just the first 90 minutes.
UW-Madison also is among the colleges reaching out to high school students through Twitter, Facebook, Vine and Instagram.
Ken Cutts of Office of Admissions and Recruitment says the office saw a 90 percent increase in Twitter followers last year.