MADISON, Wis. -- Attending college might seem impossible to many students, but a new statewide program's goal is to make higher education a reality for every student.

VIDEO: Watch The Report

A group of middle and high school students helped unveil the "Know How 2 Go Campaign" on Friday at the Allied Drive Boys and Girls Club. The program encourages students, especially minorities, to start thinking about college.

"I'm finding so much good news as I talk to the students. First of all, middle and high school students are telling us they want to go on to higher education," said Wisconsin first lady Jessica Doyle.

"A lot of people, they want to but they don't really know how to get there, and I think it's just good for everyone to just have that support that they need," said Ebony Balele, a Memorial High School junior.

According to the National Center for Higher Education, there is a gap between white students and students of color attending college in Wisconsin.

"One of the things we're sure of now is that all our kids your age, to have a career and a happy, good life, needs to go to college. You need to know that, and we need to figure out how to get there," said University of Wisconsin System President Kevin Reilly.

The campaign includes an interactive Web site that helps students with everything from preparing for the ACT exam to looking at different career opportunities.

"Before this I really had a sketchy view on how to actually plan my goals to go to college. It shows me which college to make and how much money people make when they graduate from college and people who don't graduate from college," said student Jose Villagomez.

"It helps; you look at opportunities and how to go about it for me. What I found very interesting is it tells you what colleges you're looking for and programs you're looking for when it comes to SAT scores and ACT scores, which are very important," said student Kweku Brewoo.

"I explored some journalism opportunities, and it gives you how much you make, what kind of colleges you want to go to. It's very nice, and if you don't know what you want to be, it also gives you an opportunity to figure out what you want to be with your current skills," said student David Morel.

In addition to the UW System president, leaders of area private and technical colleges were present Friday.

The Know How 2 Go program is in the process of partnering up with community organizations like the Boys and Girls Club, WISC-TV reported.

Organizers said they are working to reach every student in Wisconsin and are airing public service announcements illustrating the importance of a college education.