MADISON, Wis. -- Channel 3000 is launching a new text messaging service to offer people a new way to stay connected and be alerted when breaking news happens.

To sign up to receive breaking news text alerts on your cell phone, simply text the word "Breaking" to 87301. Standard text messaging rates apply.

The service allows people to get the breaking news e-mail alerts that Channel 3000 already sends out on their cell phones or mobile device.

To launch the service, Channel 3000 is participating in a ticket voucher giveaway for the Madison Mallards. Starting Thursday morning, the first 250 people to text in and sign up for the program will be awarded vouchers. See complete Mallards voucher giveaway rules below.

Official Rules For Breaking News Mallards Voucher Giveaway

No Purchase Necessary.

To Enter, text "Breaking" to 87301.

Prize: (1) general admission voucher to the Madison Mallards July 12th, 2009, 6:05 game. Prize valued at $7.00. The voucher is only good for the July 12th game at 6:05pm, and must be redeemed at the ticket office for a general admission ticket.

A maximum of (250) vouchers will be awarded to the first 250 people to text in.

Giveaway starts Thursday, July 9th, 2009 and will end when all 250 vouchers are gone.

One entry per person, per mobile phone.

Winners will be immediately notified by text of winning the tickets. Winners will need to pick up the voucher at 7025 Raymond Rd during normal business hours, 8:30a to 5pm. Winners must show text to claim prize. Tickets must be picked up by Friday, July 10th at 5pm.

Standard text messaging rates apply. Reply STOP at any time to opt-out. For help, e-mail h@hipcricket.com .

Prizes may not be substituted and are not refundable or redeemable for cash. Odds of winning will depend on the number of eligible entries received.

If potential winner does not claim prize within 1 business days of the date on the notification, or if the potential winner is found to be ineligible or does not comply with these Official Rules, the Prize will be forfeited and awarded to an alternate entrant. A potential winner who is disqualified for any reason will not be entitled to any form of compensation.

This Contest is open to legal residents of Wisconsin who are 18 years of age or older and who reside in the following counties: Columbia, Dane, Grant, Green, Iowa, Juneau, Lafayette, Marquette, Richland, Rock, Sauk. The Contest is subject to all applicable federal, state and local laws and regulations. This offer is void where prohibited or restricted. Employees of Television Wisconsin, Inc., WISC-TV and any Participating Companies, the advertising and promotion agencies representing any of such companies, and members of those employees' families are not eligible to enter or win.

By submitting an entry, each entrant agrees to all the terms and conditions of these rules; agrees to be bound by these rules and the decisions of the Contest judges; and consents to the use of his/her name, likeness and other information for publicity purposes. Each winner accepting a prize and each guest traveling with and/or accompanying the winner consents to the use of his/her name and/or likeness for advertising, trade and promotional purposes without further compensation, except where prohibited by law. Each entrant waives the right to assert, as a cost of winning any prize, any and all costs of verification and redemption or travel to redeem a prize and any liability that might arise from redeeming or seeking to redeem a prize. Winner is responsible for taxes and title fees. Each entrant releases each of the following from any and all liability with respect to or arising out of the acceptance, use, misuse or possession of any prize and/or the loss or misdirection of any prize: Television Wisconsin, Inc., Sponsor and the Participating Company; their respective affiliates, subsidiaries, divisions, franchises, advertising and promotional agencies; and their respective officers, directors and employees. Television Wisconsin, Inc. reserves the right to cancel, amend and/or revoke this Contest due to printing errors or other mistakes.

Television Wisconsin Inc. is not responsible for any problems/failures related to any contestant's lost, stolen or misdirected entry. Incomplete entries will be disqualified.