Ask anyone what Madison is known for, and it's likely
they'll say the UW, the lakes, the capitol, the Badgers.
But what about businesses?
Local leaders think the city -- the entire region
-- could take it to another level and become a center
of innovation, but only if people here start to realize
the economic potential in their midst.
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LIZ EVERSOLL IS A MADISON ENTREPRENEUR.
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so this is when the application will pop up.
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HAVING STARTED AND SOLD A SUCCESSFUL BUSINESS BEFORE
-- SHE KNOWS WHAT IT TAKES TO GET ONE UP AND RUNNING...
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you gotta be passionate right, you have to have an
idea that you're really passionate about that solves
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we think every location will be a smart location over
the next 5 years.
today it's less than 2 percent -- 1927 yet 84% of
consumers have these, and so you want to engage they
want to engage.
whether you go to a museum or go to a park.
1934 when you're shopping 1936
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SHE'S LINING UP CLIENTS.
AND SHE'S UP TO MORE THAN 25 EMPLOYEES IN 3 SHORT
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We have sales people, sales team of 5 folks, partners
that we work with so we're working with major brands
2244cut to2249 we have marketing, we have obviously
product management 2252
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THAT SCREAMS SILICON VALLEY.
BUT CAN AND DOES HAPPEN.
RIGHT HERE IN MADISON.
YET, WHEN THE CHAMBER OF COMMERCE DOES A SURVEY.
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it was all the same, it was university lakes state
3811 not one business
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CHAMBER OF COMMERCE PRESIDENT ZACH BRANDON.
16 MONTHS ON THE JOB.
HOPES TO REMEDY THAT.
STARTING WITH A DOSE OF REALITY..
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so I believe Madison is an underachieving city and
there are people that sorta bristle when I say that,
how is that possible we have low unemployment, we
have high quality of life.
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BRANDON SEES A CITY TOO CONTENT WITH WHAT IT IS.
TO SEE WHAT IT COULD BECOME.
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4547 and starting to sell itself as a place where
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AND IT WOULDN'T BE SELLING A BILL OF GOODS.
THE PROOF IS ALL AROUND US.
TO EPIC SYSTEMS.
THERE'S A REASON.
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and if Google says you have some of the best talent
in the country, we should believe that.
Madison has all the ingredients.
for an amazing ecosystem for start ups,
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WITH MOSTLY HOMEGROWN TALENT AND INVESTMENT CAPITAL.
IT'S TIME TO SPREAD THE WORD.
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We need to really create awareness and PR of the great
talent and the great products that we have here.
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IS FOR A VERY DIFFERENT SURVEY.
IN THE FUTURE.
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there's such an opportunity for us, that a decade
from now, people will say when you ask them about
Madison, they're gonna say those same four things,
and I don't want that to change those are great hallmarks,
those are great calling cards for us, but they're
gonna say a fifth thing, they're gonna say that's
where X happens, and
hopefully they're gonna say innovation.
BEYOND TECHNOLOGY START UPS.
THE VISION FOR THE CHAMBER.
IS FOR ALL AREA BUSINESS
SECTORS, FROM RETAIL TO MANUFACTURING
TO SERVICE INDUSTRIES.
TO BE SEEN AS INNOVATIVE LEADERS.
CO-INCIDENTALLY, MARKS THE BEGINNING OF SMALL BUSINESS
WEEK IN THE U-S.
DECLARED BY THE PRESIDENT.
2 OUT OF EVERY 3 JOBS IN THE U-S.
IS CREATED BY SMALL BUSINESSES.